What does a UGC video cost?
Price ranges for platforms, creators and agencies, the cost drivers and our prices for comparison.
Guides
Guides to UGC, social media and designWith numbers, sources and a date
Here we answer the questions clients ask us most often before an order: what UGC costs, who owns the rights and when a post must be labelled as advertising. Each article lists market prices with a source, our own prices for comparison and the date on which we checked the numbers.
Costs and providers
These articles help you plan a budget and compare quotes.
What does social media management cost?
Published monthly packages, what should be included and how to spot unfair contracts.
What do a logo and website cost?
Ranges by type of provider, maintenance costs and why you need the rights to your logo in writing.
Agency, platform or freelancer?
An honest comparison of the three ways to get UGC, including the cases where a platform fits better.
Basics and law
These articles explain terms and legal questions before you use content.
What is UGC?
Definition, the difference between genuine customer content and commissioned videos, formats and limits.
UGC or influencer marketing?
Reach, channel, rights, costs and disclosure compared side by side.
Usage rights for UGC
Organic use, ads, term, whitelisting, raw footage and performer consent.
Ad disclosure
When an “Anzeige” or “Werbung” (ad) label is needed and what applies to posts on creator accounts.
UGC brief
What belongs in a brief, a template to fill in and the most common mistakes.
Glossary
Hook, Spark Ads, whitelisting, model release and other terms, each explained in one or two sentences.
How we write the articles
Every number in our guides comes from a publicly available source linked at the end of the article.
Market prices are the providers' own published figures, net and as of the date stated. We label ranges from other agencies' guides as such, because they also serve as advertising for those agencies. We list our own prices openly next to them so you can compare for yourself.
Legal notes reflect the general position and are no legal advice. For your individual case, please talk to a lawyer.
FAQ
Frequently asked questions
How current are the prices in the guides?
Each article carries the date on which we last checked the numbers. Market prices change, so we link the source so you can check the current figures yourself.
Are the market prices net or gross?
All prices in our guides are net prices plus VAT, as the providers publish them. Foreign currencies such as US dollars are shown unchanged.
Why does FNLY Social also list other providers' prices?
A price only means something when you can compare it with the market. We only list prices that providers publish themselves, and we do not rate competitors.
Do the articles on usage rights and disclosure replace legal advice?
No. The articles explain the general framework with statutes and rulings, but they cannot replace a review of your individual case. That is a job for a lawyer.
Where can I find FNLY Social's prices?
All packages and surcharges are on our prices page. In the cost articles we also set them against the market ranges.
Can I ask a question that is not answered here?
Yes, the easiest way is the free 20-minute initial call or an email to info@fnly-group.com. We add frequent questions to the guides.
Guides
You know what you need?
Describe your project to us in the project request. You receive a quote with fixed prices.