E-commerce and D2C
Online shops, direct-to-consumer brands and marketplace sellers: videos for ads, product pages and listings, with variants against creative fatigue.
Industries
Content for your industrywith the rules that apply there
An online shop needs different videos than a dental practice or a roofing business. On the industry pages you find typical goals, suitable formats, the legal limits of your industry and the most common mistakes.
Why the industry shapes the content
Which videos and photos work depends mainly on what your customers want to know before buying and which rules apply to your advertising.
A cosmetics brand has to show the application and must not promise an effect the product does not have. A trade business is often looking for jobs and skilled workers at the same time. A medical practice is subject to the Heilmittelwerbegesetz (German Act on Advertising in the Health Care Sector) and professional regulations. That is why we start every project by asking what is allowed in your industry and what convinces your audience.
Seven industries at a glance
Each page names typical businesses, suitable formats, legal points and a price example from our packages.
Beauty and cosmetics
Cosmetics brands, studios and salons: application, texture and testimonials, within the EU Cosmetics Regulation.
Food and hospitality
Food brands, restaurants, cafés, bakeries and delivery services: preparation, taste and atmosphere, without impermissible health claims.
Trades and construction
Electricians, plumbing and heating, roofers, painters, carpenters and construction companies: videos from the job site that should bring in jobs and applications.
Employer brand and recruiting
For care, logistics, trades, manufacturing and other industries: employee videos and job ads as social ads.
Health
Medical practices, dental practices, physiotherapy, pharmacies and health products: image advertising and information within the limits of the Heilmittelwerbegesetz.
Apps and software
Apps, SaaS and B2B software: screen recordings, app demos, app install ads and content for LinkedIn.
Your industry is missing?
UGC, meaning videos and photos in the style of real customers, fits almost anywhere people want to see a product or service before buying. Describe your project to us, and we tell you honestly whether and how we can help.
Request a quote
Tell us your industry, goal, platforms and scope. You receive an assessment and a quote based on our list prices.
Book an intro call
In 20 minutes we clarify which formats suit your industry and what you need to consider legally.
Are you an agency?
For agencies we produce UGC without our own branding and provide additional creators and on-camera talent.
Legal notes on the industry pages
The notes on laws and court rulings on the industry pages describe what generally applies and do not replace legal advice. For advertising for medicinal products, medical devices, food with health claims or cosmetics with promised effects, you should have the statements checked by a lawyer before publication.
FAQ
Frequently asked questions
Which industries does FNLY Social create content for?
FNLY Social creates content for e-commerce, beauty and cosmetics, food and hospitality, trades and construction, recruiting, health, and apps and software, among others. We also take on other industries where videos or photos can help drive purchases or applications.
Does UGC also work for products that need explaining?
Yes, often especially well, because a person can demonstrate the product calmly and answer typical questions. For software we use screen recordings, for technical products demos with close-ups.
Do you know the advertising rules of my industry?
We know the common rules, such as the Heilmittelwerbegesetz, the EU Cosmetics Regulation and the Health Claims Regulation, and plan scripts accordingly. This does not replace legal advice, so for sensitive statements we recommend a legal review before publication.
Is industry exclusivity available?
Yes, for a surcharge. For a 30 percent surcharge on the package price we agree industry exclusivity for 3 months. What it covers in detail is stated in the quote.
Do you also shoot on site at our premises?
We do on-site shoots mainly in North Hesse, everything else is produced in our studio in Borken or by our creators. Whether a shoot in your region is possible, we clarify in the intro call.
Do you have references from my industry?
We publish references once clients have agreed to be named. Until then, we show you in the intro call how we would set up a project in your industry.
Industries
Let's talk about your industry
Briefly describe your product or service and your goal. You receive an assessment of which formats fit and what they cost.