Social media advertising
Ads with videos from our own productionMeta, TikTok and LinkedIn
We plan and manage your ads on Instagram, Facebook, TikTok and LinkedIn and produce the videos for them ourselves. That way ad and content come from one team, and new variants for testing are shot quickly.
What social media advertising means at FNLY Social
FNLY Social runs paid ads on Meta, meaning Instagram and Facebook, as well as on TikTok and LinkedIn, and produces the videos for them with its own creators. Instagram, Facebook and TikTok work best for reaching consumers, LinkedIn often for business customers and recruiting staff.
Because we shoot the videos ourselves, we can test several openings, so-called hooks, against each other. A hook is the first two to three seconds of a video, which decide whether someone keeps watching. If a variant does not perform, we deliver a new one, without you having to hire a second agency.
What ad management includes
Management covers everything from campaign planning to ongoing analysis.
- Defining the goal and campaign structure, for example sales, enquiries or job applications.
- Setting up audiences and creating the ads in the Meta, TikTok or LinkedIn ad accounts.
- Testing variants with different hooks and formats.
- Ongoing analysis and shifting the budget to the ads that perform better.
- Spark Ads on TikTok and Partnership Ads on Meta, meaning ads delivered through a creator's account.
- A report with costs, results and the next steps.
What social media advertising costs
The costs consist of three separate parts: ad budget, management and videos.
| Ad budget | set by you, separate from our services |
| Management in the External department package | included for ad budgets up to €1,500 a month |
| Management without this package | based on effort, concept and strategy €120 per hour |
| Videos for ads | Starter package €449 with 6 months of ad usage, Ads package €1,190 with 12 months of ad usage |
| Spark Ads or whitelisting | €120 per platform and campaign, up to 3 months |
Whitelisting means that your ad appears through a creator's account. All prices net, plus VAT. We estimate the management effort up front in the quote.
What we do not promise
Nobody can honestly promise how many sales or enquiries an ad will bring, because that depends on product, price, offer and market. We promise careful work, ongoing tests and an honest report, even when a campaign does not go as hoped.
Process
- 01
Goal and budget
We clarify what the ads should achieve and what budget you want to spend.
- 02
Producing videos
We shoot the videos with several hooks, matched to the formats of each platform.
- 03
Launching the campaign
We set up the campaign in your ad account and launch it after your approval.
- 04
Testing and adjusting
We analyse results regularly, stop weak variants and deliver new ones when needed.
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FAQ
Frequently asked questions
How much ad budget do I need for social media ads?
That depends on goal, audience and platform, so we do not quote a flat amount. You set the budget and pay it separately from our services. In the intro call we tell you what order of magnitude makes sense for your first test.
How much does ad management cost at FNLY Social?
The External department package at €2,990 a month includes management for ad budgets up to €1,500 a month. Without this package we bill based on effort, at €120 net per hour for concept and strategy.
Which platforms do you run ads on?
We manage ads on Meta, meaning Instagram and Facebook, as well as on TikTok and LinkedIn. Which platform fits depends on whether you want to reach consumers, business customers or job applicants.
What are Spark Ads and Partnership Ads?
With Spark Ads on TikTok and Partnership Ads on Meta, your ad runs through a creator's account and therefore feels less like classic advertising. This requires the creator's permission, which we obtain for €120 per platform and campaign for up to 3 months.
Do I need my own ad account?
Yes, the ad accounts are registered to your business, and you pay the budget directly to the platform. We work with access rights that you give us and can withdraw at any time.
Do you guarantee results?
No. How well an ad performs also depends on product, price and market, and no agency can honestly promise that. We test continuously, report openly and suggest changes when something does not work.
Can I use my own videos for the ads?
Yes, we can include existing material, provided you hold the rights to use it in advertising. For tests with several hooks, material produced by FNLY Social is usually worth it, because we can then deliver new variants quickly.
Social media advertising
Want to test ads with your own videos?
Tell us your product, your goal and your budget range. We suggest a first test.