E-commerce brands
You constantly need new ad creatives for Meta and TikTok because ads wear out after a few weeks. With several videos and hooks per product you can test which approach works best.
UGC videos at fixed prices
Have UGC videos madewith our own team and studio
We produce videos in the style of real users for your ads, your shop and your channels. Creators and on-camera talent from our own team appear on camera, and we shoot in our studio in Borken or at your premises. Prices and usage rights are listed openly on this page.
What is UGC?
UGC means short videos and photos that look as if a real customer recorded them on a smartphone, and that is exactly why people in the feed are more likely to watch them than classic advertising.
The abbreviation stands for user generated content, meaning content made by users. Today it usually refers to videos that creators shoot on behalf of a brand: a person shows the product, explains it in their own words and speaks directly into the camera. A creator is a person who produces such content on camera and often edits it too.
You get the finished videos and the agreed usage rights. Whether you show the videos on your own channels or run them as ads is up to you.
Who UGC videos are worth it for
UGC videos are worth it for anyone who has to explain a product or service and regularly needs new videos to do so.
Small and medium-sized businesses
You want to be visible on Instagram, TikTok or LinkedIn but have nobody to appear on camera. We provide the faces, you provide the knowledge about your product.
Larger brands
You have your own marketing department and need predictable volumes with changing faces. That is what the subscription with ten videos a month is for.
Agencies
You need additional creators and on-camera talent for your clients. We deliver without our own branding and at partner rates.
Our team and our studio
At FNLY Social our own people do the shooting: around 20 bookable creators and on-camera talent, our own photographers and videographers and our own studio in Borken (Hesse).
This gives you one contact for concept, shoot and editing, and you do not have to find, contact and coordinate individual creators. If a face does not fit, we suggest another one from the same team.
We work for clients all over Germany, Austria and Switzerland. You send products to our studio and pay the shipping costs. For service providers, our creators come to your business or to your customers, with no travel costs within North Hesse and for a travel fee anywhere else in Germany.
Two ways to a UGC video
Where we shoot depends on what you sell. UGC feels most genuine where your customers actually experience what you offer.
Your product comes to us
For cosmetics, food, tech or anything that can be shipped: you send us the product and we shoot in our studio in Borken or at a suitable everyday location. You pay the shipping costs.
Our creator comes to you
For service providers this is our standard: the creator shoots at your business, on the construction site, in the practice or at your customers' premises. That way prospects see how you really work. No travel costs within North Hesse, a travel fee anywhere else in Germany.
How a UGC order works
With us, a UGC order runs in five steps from the request to the finished files. We shoot in the studio or at your premises.
- 01
Request and briefing
You describe your product or service, goal, platforms and intended usage. You can do this via our request form or in a 20-minute intro call.
- 02
Concept and casting
We suggest the format, hooks, location and suitable creators from our team. In the Ads package we also write the script.
- 03
Product or on-site shoot date
You send products to our studio. For services, the creator comes to your business or to your customers, because that is where UGC feels most genuine. For service providers this is our standard.
- 04
Shoot and edit
We shoot in the studio, at your business or at your customers' premises and edit the videos to completion, with sound editing and subtitles.
- 05
Approval and handover
You review the videos and can request the revisions included in your package. Then you receive the finished files with the agreed usage rights.
Usage rights per package
Usage rights determine where and for how long you may show a video, and with us they are fixed for every package.
| Single video | Organic use on your channels with no time limit |
| Starter | Organic with no time limit, as a paid ad for 6 months |
| Ads and subscription | As a paid ad for 12 months |
| Extension | Paid ads 12 months +€50 per video, paid ads unlimited +€100 per video |
Organic means you publish the video yourself on your channels or your website, without ad spend. We obtain the on-camera talent's consent in writing. More on this in our guide to usage rights.
Packages and prices
Every UGC package has a fixed price that is set before the order.
Single video
To try us out
€119
1 video, net plus VAT
- 1 video up to 30 seconds in vertical 9:16 format
- fully edited with sound editing and subtitles
- 1 hook
- 1 revision round
- unlimited use on your own channels
- delivery 10 working days after your product arrives or after the shoot date
Starter
For your first campaigns
€449
3 videos, net plus VAT
- 3 videos up to 30 seconds in vertical 9:16 format
- fully edited with sound editing and subtitles
- 2 hooks each
- 1 revision round per video
- unlimited use on your own channels
- paid usage for 6 months included
Ads
For ads you want to test
€1,190
5 videos, net plus VAT
- 5 videos up to 45 seconds in 9:16 and 4:5
- fully edited with sound editing and subtitles
- concept and script by us
- 3 hooks each, so 15 variants to test
- 2 revision rounds per video
- paid usage for 12 months included
Subscription
For a steady flow of new content
€1,990
a month, net plus VAT
- 10 videos per month up to 45 seconds
- fully edited with sound editing and subtitles
- 3 hooks each
- 1 revision round per video
- raw footage included
- paid usage for 12 months, minimum term 3 months
All prices net plus VAT. A hook is the opening in the first seconds of a video that decides whether someone keeps watching. Express in 72 hours costs a 40% surcharge. You pay for shipping the product. Further add-ons such as extra hooks, raw footage or whitelisting are listed on the pricing page.
What every UGC package includes
All packages deliver fully edited videos. The differences are in length, variants, revisions and paid usage.
| Single video | Starter | Ads | Subscription | |
|---|---|---|---|---|
| Videos | 1 | 3 | 5 | 10 a month |
| Length per video | up to 30 sec | up to 30 sec | up to 45 sec | up to 45 sec |
| Editing, sound editing, subtitles | included | included | included | included |
| Concept and script | €39 per video | €39 per video | included | €39 per video |
| Hooks per video | 1 | 2 | 3 | 3 |
| Revision rounds per video | 1 | 1 | 2 | 1 |
| Formats | 9:16 | 9:16 | 9:16 and 4:5 | 9:16 |
| Raw footage | €49 per video | €49 per video | €49 per video | included |
| Use on your own channels | unlimited | unlimited | unlimited | unlimited |
| Paid usage | €50 (12 months) per video | 6 months | 12 months | 12 months |
| Delivery | 10 working days | 10 working days | as agreed | ongoing |
Longer videos: up to 45 seconds €20, up to 1 minute €40, up to 1.5 minutes €90, up to 2 minutes €140 per video, minus the length already included in the package. Premium edit with text overlays, licensed music and graphics €49 per video.
UGC price calculator
Set the number of videos, length, editing, hooks and usage. The calculator compares single prices and packages and shows the lowest option.
UGC price calculator
5videos
130
Length per video
Editing
Hooks per video
Revision rounds per video
Usage
Videos longer than 2 minutes are priced in your quote.
Lowest option
Single prices
€1,185
total, net
€237 per video
Starter packages
€1,343
total, net
€269 per video
Ads packages
€1,190
total, net
€238 per video
The calculator shows a non-binding estimate based on our price list. You get the binding quote after your request. Product shipping, travel costs for shoots outside North Hesse and ad spend are not included.
Request with this selectionUpdated:
FAQ
Frequently asked questions
How much does a UGC video cost at FNLY Social?
A single UGC video of up to 30 seconds costs €119 net at FNLY Social, including one revision and organic use with no time limit. Packages with several videos, hooks and paid usage rights start at €449 for three videos. All prices are listed openly on the pricing page.
Do I get a finished video or just raw footage?
In all UGC packages you get fully edited videos with sound editing and subtitles, ready to post. If you prefer to edit yourself, the single video is available as raw footage only for €79 instead of €119, and raw footage in addition to a finished video costs €49 per video.
How many revisions are included?
The single video, the Starter package and the subscription include one revision round per video, the Ads package two. Each additional round costs €35 per video.
How much does a longer video cost, for example 2 minutes?
Up to 30 seconds is included in the single video and Starter package, up to 45 seconds in the Ads package and subscription. Longer videos have a fixed surcharge per video: up to 1 minute €40, up to 1.5 minutes €90, up to 2 minutes €140. Videos longer than 2 minutes are priced in your quote.
How long does it take until I get my video?
We deliver a single video 10 working days after your product arrives or after the shoot date. If you need it faster, Express in 72 hours is available for a 40% surcharge.
Do your creators also come to our business?
Yes. For service providers this is our standard, because UGC feels most genuine where your customers experience your service: at your business, on the construction site or at your customers' premises. Within North Hesse, travel is included in the price. For on-site shoots outside North Hesse we charge €0.45 per kilometre from Borken and, for more than 2 hours of travel one way, €60 per hour and person.
Who appears on camera?
Creators and on-camera talent from FNLY Social's own team, currently around 20 people. Together with us, you choose which faces suit your brand and target group.
Can I also run the videos as paid ads?
Yes, if your package includes paid usage rights. The Starter package includes 6 months of paid ads, the Ads and subscription packages 12 months. For a single video you can add paid usage for a surcharge.
Do I get my product back?
For the shoot we need the product in our studio, and you pay for shipping it there. Whether and how we send it back is agreed with you before the order.
What is the difference between UGC and influencer marketing?
With UGC you buy videos that you publish yourself or run as ads. With influencer marketing, a person publishes the post on their own channel to their own audience. Influencer collaborations are handled by our sister brand FNLY Agency.
Is the artists' social security levy (Künstlersozialabgabe) due on your invoices?
According to the Künstlersozialkasse, payments to a UG or GmbH are not part of the assessment basis for the artists' social security levy (information leaflet 03). On that basis, invoices from FNLY Social UG would not be subject to the levy for you. We cannot guarantee this; please have your tax advisor check it.
UGC videos
Which product should we show?
Send us a few details about your product, goal and platform. You receive a quote with a fixed price and the right faces from our team.