Basic
To get started
€990
a month, net plus VAT
- 2 channels
- 8 posts, 4 of them Reels
- 8 Stories
- Community management on 3 working days a week
- Content calendar and monthly report
Guide: costs
How much does social media management cost?Prices, services, warning signs
Agencies charge anywhere from a few hundred to several thousand euros a month to manage social media channels. This article shows published packages, what a fair offer should include and how to spot contracts that call for caution.
In short
According to industry guides, agency social media management costs €500 to €1,500 a month at entry level, €1,500 to €3,500 at standard level and €3,500 to €8,000 with shoots and ads (as of October 2026). A fair offer names the channels, number of posts, community management and reporting, and has a minimum term of about 3 months. FNLY Social offers packages from €990 to €2,990 a month.
The ranges at a glance
€500 to €1,500
a month for an entry package with one channel, according to agency guides
€1,500 to €3,500
a month for 2 to 3 channels with Reels and community management
from €990
a month at FNLY Social, community management included
Net, as of October 2026. Sources are listed at the end of the article.
Typical price ranges
The price depends mainly on how many channels are managed and who produces the content.
| Entry | €500 to €1,500 a month, usually 1 to 2 channels, posts from existing material |
| Standard | €1,500 to €3,500 a month, several channels, custom graphics and videos |
| With shoots and ads | €3,500 to €8,000 a month, own production and ad management |
Ranges according to FUTRIZE, mediarenner and Catapult Content. These guides are written by agencies and also serve as their advertising.
Published packages on the market
Only a few agencies publish fixed monthly prices. The following examples show the range.
| Provider | Packages per month | Notes according to the provider |
|---|---|---|
| Shapefruit | €480 / €940 / €1,690 | community management extra, from €320 |
| Werk von Morgen | €800 / €1,250 / from €2,400 | 12-month term, account setup €500, client supplies the material |
| CremerMedia | €990 / €1,890 / €2,890 / €4,490 | community and setup included, 5 % discount for 6 and 10 % for 12 months |
| FNLY Social | €990 / €1,790 / €2,990 | community included, setup €490 (waived for 12 months), 3-month minimum term |
Information provided by the providers, net, retrieved on 11 October 2026. The packages differ in scope and are only partly comparable.
What an offer should include
A complete offer describes the service precisely enough that you can check at the end of the month whether it was delivered.
- Which channels are managed.
- Number of posts, Reels and Stories per month.
- Who produces photos and videos.
- A content calendar that you approve in advance.
- Community management with set times, meaning replies to comments and messages.
- A monthly report with figures and context.
- Fixed contacts and meetings.
- The rule that the accounts and content belong to you.
- Minimum term and notice period.
- Whether ad budget and ad management are included or separate.
Warning signs in contracts
Three points often make a cheap offer more expensive than it looks at first.
- Long term with no way out: according to mediarenner, 12 months without a termination option is a warning sign, 3 months is fair.
- Community management extra: if replies to comments and messages are billed separately, the monthly price rises considerably.
- Client supplies the material: then you take care of photos and videos yourself, and the agency only plans and publishes.
- Accounts are registered to the agency, and handing them over on termination is not settled.
- No report, or only reach figures without context.
Our packages
FNLY Social works as your outsourced social media department. We produce the content ourselves.
Growth
For a regular presence
€1,790
a month, net plus VAT
- 3 channels
- 12 posts, 6 of them Reels, 2 of these as UGC from our own production
- 12 Stories
- Community management every working day
- Report and a 30-minute meeting each month
Full team
We take over completely
€2,990
a month, net plus VAT
- 4 channels
- 20 posts, 10 of them Reels
- 20 Stories
- Community management daily
- Ad management up to €1,500 ad budget
- Quarterly strategy and 2 meetings a month
Setup and strategy €490 one-off, waived for a 12-month term. Minimum term 3 months, 5 % discount for 6 months and 10 % for 12 months. Ad budget is billed separately.
Updated:
FAQ
Frequently asked questions
How much does social media management cost per month?
According to agency guides, entry packages cost €500 to €1,500, standard packages €1,500 to €3,500 and packages with shoots and ads €3,500 to €8,000 a month. FNLY Social offers packages for €990, €1,790 and €2,990 net a month.
Is the ad budget included in the price?
Usually not: you pay the ad budget directly to the platform. FNLY Social’s Full team package includes managing ads up to a €1,500 budget; the budget itself comes on top.
What minimum term is usual?
On the market, terms range from monthly cancellation to 12 months. About 3 months is considered fair, because only after that can you judge whether the collaboration works. FNLY Social has a minimum term of 3 months.
What is community management?
Community management means replying to comments and messages on your channels and moderating discussions. Some agencies charge extra for it; at FNLY Social it is included in all packages.
Who owns the accounts and content?
Accounts should always be registered to your company, even if the agency manages them. At FNLY Social, accounts and published content stay with you.
Do I have to supply photos and videos myself?
That depends on the provider; in some packages the client supplies the material. FNLY Social produces content with its own studio, photographers, videographers and creators.
How much does setup cost?
On the market it ranges from included to €500 for setting up the account. At FNLY Social, setup and strategy cost €490 one-off and are waived for a 12-month term.
How much does social media management cost?
Your outsourced social media department
In an intro call we work out which channels are worth it for you and which package fits.