How much does a UGC video cost?
US price ranges for platforms, freelance creators and agencies, what drives the price and our prices next to them.
Guides
Guides to UGC, social media and designWith numbers, sources and dates
These guides answer the questions US clients ask us most before they order: what UGC costs, who owns the rights and how to disclose paid content under FTC rules. Every article lists market prices with a source, our own prices for comparison and the date we last checked the numbers.
Costs and providers
These articles help you plan a budget and compare quotes.
How much does social media management cost?
Published monthly packages, what a fair quote includes and the contract terms to watch.
How much do a logo and a website cost?
Ranges by provider type, maintenance costs and why you want the rights to your logo in writing.
UGC agency, platform or freelancer?
A fair comparison of the three ways to buy UGC, including the cases where a platform fits better.
Basics and law
These articles explain terms and legal questions before you put content to work.
What is UGC?
Definition, the difference between customer content and commissioned videos, formats and limits.
UGC or influencer marketing?
Reach, channel, rights, cost and FTC disclosure side by side.
UGC usage rights
Organic and paid usage, term, whitelisting, raw footage and model releases.
FTC disclosure rules for UGC
Endorsement Guides, the Consumer Review Rule and practical do's and don'ts.
UGC brief
What goes into a brief, a template to fill in and the most common mistakes.
Glossary
Hook, Spark Ads, whitelisting, model release and more, each explained in one or two sentences.
How we write these guides
Every number in our guides comes from a public source that is linked at the end of the article.
Market prices are what providers publish themselves, in USD and as of the stated date. Ranges taken from other agencies' blogs are marked as such, because those articles also promote the agencies that wrote them. We show our own prices right next to the market so you can compare for yourself.
Legal sections describe the general rules and are not legal advice. For your specific case, please talk to a US attorney.
FAQ
Frequently asked questions
How current are the prices in these guides?
Every article shows the date we last checked the numbers. Market prices change, so we link each source and you can check the current figure yourself.
Do the prices include taxes?
No. Market prices are shown as the providers publish them, and FNLY Social prices exclude taxes. Services from Germany to US businesses are as a rule not subject to German VAT.
Why does FNLY Social show other providers' prices?
A price only means something when you can compare it with the market. We only quote prices that providers publish themselves, and we do not rate competitors.
Are the articles on usage rights and FTC disclosure legal advice?
No. They explain the general framework with links to the official texts, but they cannot replace a review of your case. For that, please talk to a US attorney.
Is FNLY Social a US company?
No. FNLY Social UG (haftungsbeschränkt) is a German limited company in Borken, Germany, and US clients contract with this company. We work for US brands remotely, and UGC is produced in our studio in Germany.
Where can I find FNLY Social's prices?
All packages and add-ons are on our pricing page in USD. The cost articles also set them next to the market ranges.
Can I ask a question that is not answered here?
Yes. The easiest way is a free 20-minute intro call on Microsoft Teams, Monday to Friday from 11 am to 4 pm ET, or an email to info@fnly-group.com. We add frequent questions to these guides.
Guides
You know what you need?
Describe your project in the quote request. You get a quote with fixed prices in USD.