Guide: costs
On the German market, prices for a UGC video range from under €60 to over €1,000. This article shows how that range comes about, which services drive the price and which extra costs are often overlooked. Our own prices are listed openly next to them.
In Germany, a UGC video costs between €59 and €229 net on platforms, and between €200 and €1,200 per video at agencies with concept and script (as of October 2026). The price depends mainly on length, script, number of hooks and the scope of usage rights, especially for ads. At FNLY Social a single video costs €119, the Ads package with 5 videos €1,190.
€59 to €229
per video on self-service platforms, such as Speekly or Stylink
€200 to €1,200
per video at agencies with script and editing
from €119
per video at FNLY Social, fully edited with subtitles
Net, as of October 2026. The sources are listed at the end of the article.
UGC price calculator
Set the number of videos, length, editing, hooks and usage. The calculator compares single prices and packages and shows you the lowest option in one minute, no sign-up needed.
Calculate your priceThe biggest price difference comes from who handles the concept, the choice of creators and the coordination.
| Platform or marketplace | Creator directly | Agency | |
|---|---|---|---|
| Price per video | €59 to €229 | according to Influee, €21 to €70 fee for German creators, editing €81 for 30 seconds | €200 to €1,200 with script |
| Examples with public prices | Speekly €119 (15 s) to €159 (60 s), UGC.NL from €59 | fees depend on the creator, often on request | chaerry 5 spots €2,500 to €5,000, FUTRIZE 3 to 5 videos €800 to €2,000 |
| Extra costs | sometimes a monthly subscription, such as Influee 229 to 999 USD, Insense from 500 USD | search, contract, briefing and acceptance yourself | usually included in the package price |
| Concept and script | usually from the client or for a surcharge | from the client | generally included |
| Usage rights for ads | unlimited at no extra cost on many platforms | freely negotiated | often tiered by term |
Providers' own figures, net, retrieved on 11 October 2026. Ranges from agency guides also serve as advertising for those agencies.
Five factors explain most of the price difference between two quotes.
| Length | Longer videos need more text, more takes and more editing. At Speekly the price rises from €119 for 15 seconds to €159 for 60 seconds. |
| Script | A script defines what is said and shown. If you supply it yourself, you save. On the market it costs about €39 as an add-on (Speekly). |
| Hooks | A hook is the opening in the first one to three seconds. For ads, several hooks per video are tested. An additional one costs about €29 on the market (Speekly). |
| Usage rights | Organic use on your own channels is cheaper than ads. Agencies charge a 30 to 50 % surcharge for 12 months of ads and 100 to 150 % for unlimited ads (chaerry). |
| Express | Delivery within a few days costs a 25 to 50 % surcharge on the market (creatrlabs.io). |
| Raw footage | The unedited footage allows your own cuts. On the market from €49 (Speekly). |
| Whitelisting | Ads through the creator's account cost €100 to €300 per platform at agencies (chaerry). |
For UGC, FNLY Social is roughly at platform level but handles concept, creator selection and coordination like an agency.
To try it out
€119
1 video, net plus VAT
For your first campaigns
€449
3 videos, net plus VAT
For ads you want to test
€1,190
5 videos, net plus VAT
For a steady flow of new content
€1,990
per month, net plus VAT
Broken down, one video costs around €150 in the Starter package, €238 in the Ads package and €199 in the Monthly plan, each with several hooks and ad use. All prices net plus VAT, product shipping is paid by the client.
Every add-on at FNLY Social has a fixed price, so you can recalculate a quote yourself.
| Additional hook | €29 |
| Raw footage | €49 |
| Script | €39 |
| Additional format, such as 1:1 or 16:9 | €35 |
| Additional revision | €35 |
| Ads 12 months | +€50 per video |
| Ads unlimited | +€100 per video |
| Whitelisting or Spark Ads | €120 per platform and campaign, up to 3 months |
| Industry exclusivity 3 months | +30 % |
| Express 72 hours | +40 % |
Example: a single video at €119 with unlimited ad use (+€100) and two additional hooks (2 × €29) costs €277 net.
If you commission self-employed creators directly, you may also have to pay the artists' social security levy (Künstlersozialabgabe) to the Künstlersozialkasse. In 2026 the rate is 4.9 % of the fee.
The levy applies to companies that regularly commission self-employed artists or writers for advertising. For companies that only advertise for themselves, a de minimis threshold of €1,000 a year applies in 2026. The levy is only due on payments to natural persons, not on payments to a UG or GmbH.
According to the Künstlersozialkasse (information sheet no. 3, as of 08.2025), payments to legal entities under private law such as a GmbH are not part of the assessment basis. Invoices from FNLY Social UG therefore generally do not trigger the levy for you. We cannot guarantee this, so please have it confirmed by your tax adviser.
Two quotes are only comparable when they include the same services.
Updated:
FAQ
On platforms a single UGC video costs between €59 and €229 net, at agencies with script €200 to €1,200 (as of October 2026). At FNLY Social a single video up to 30 seconds costs €119 net.
For ads you receive broader usage rights, and performers lend their face to paid reach. According to chaerry, agencies charge a 30 to 150 % surcharge for this depending on the term. At FNLY Social, 12 months of ads cost €50 and unlimited ads €100 extra per video.
On the market an additional hook costs about €29, and the same at FNLY Social. Because hooks decide whether an ad succeeds, the Starter package includes 2 and the Ads package 3 hooks per video.
Per video usually yes, but on many platforms you supply the brief and script yourself and choose the creators. Monthly subscription fees on some platforms raise the price per video if you order only a few videos.
If you regularly pay self-employed individual creators for advertising, a levy of 4.9 % may apply in 2026. According to the Künstlersozialkasse, payments to a UG or GmbH are not part of the assessment basis. Please have your case checked by your tax adviser.
On the market a 25 to 50 % surcharge is common (creatrlabs.io). FNLY Social delivers in 72 hours for a 40 % surcharge.
For a first test, several videos with two to three hooks each make sense, so you can compare variants. That is why the FNLY Social Ads package contains 5 videos with 3 hooks each.
At FNLY Social the client pays for shipping the product. This is common on the market, but ask other providers whether return shipping is included.
What does a UGC video cost?
Tell us how many videos you need and where they will run. You receive a fixed-price quote based on our price list.