Logo Start
€690
net, one-off
- 2 drafts, 2 revision rounds
- SVG, PDF, EPS, PNG
- Favicon
Guide: costs
How much do a logo and website cost?Prices by provider type
You can get a logo from a design contest for under €200 or from an agency for several thousand euros. This article sorts the prices for logo, corporate design, website and maintenance by provider type and explains why you need the rights to your logo in writing.
In short
In Germany, a logo costs between €199 and €550 in the basic version, €800 to €1,350 at standard level and from about €2,000 at agencies (as of October 2026). A company website with 5 to 10 pages usually costs €3,000 to €4,000, and maintenance often €40 to €70 a month. At FNLY Social, a logo costs from €690 and a website from €1,490.
The ranges at a glance
€199 to €550
for a logo from design contests and fixed-price providers
€3,000 to €4,000
is common for a company website with 5 to 10 pages
from €690
for a logo at FNLY Social, websites from €1,490
Net, as of October 2026. Sources are listed at the end of the article.
Logo: prices by provider type
For a logo, the price depends mainly on how much consultation and how many drafts are included.
| Contest and fixed price | Small studio | Agency | |
|---|---|---|---|
| Price | designenlassen.de €199 to €889, 99designs €289 to €1,299, LOGO24 €360 / €540 / €900 | Designista €550 / €750, Gandelheid Design €1,350 | from about €2,000 |
| Consultation | briefing via form | personal meeting | workshop and analysis |
| Drafts | many proposals from different designers | a few worked-out drafts | a few drafts with reasoning |
| Suitable for | small budget, clear idea | SMEs who want personal support | brands with a larger presence |
Information provided by the providers, net, retrieved on 11 October 2026.
Corporate design, website and maintenance
For brand identity and websites, market ranges differ by a factor of several depending on scope.
| Corporate design at studios and small agencies | Designista €1,300 to €2,200, Gandelheid Design €1,980, Jay Design Berlin €490 / €890 |
| Corporate design from freelancers | €2,000 to €8,000 (Georg Lösch) |
| One-pager | €581 (Uecker Webdesign) to €1,499 (hypemore), Die Main-Agentur from €1,500 |
| Company website with 5 to 10 pages | usually €3,000 to €4,000, for example Die Main-Agentur €3,500, webAION €3,490 |
| Larger website | Die Main-Agentur €6,500, webAION €7,490, hypemore €9,999 |
| Online store | dailyseven from €2,690, Die Main-Agentur from €8,500, webAION from €9,990 |
| Maintenance | often €40 to €70 a month |
Information provided by the providers, net, retrieved on 11 October 2026.
The AGD rate as a benchmark
The Vergütungstarifvertrag Design (design fee agreement) of the Allianz deutscher Designer (AGD) sets a minimum hourly rate of €105, and €120 for strategic design.
The rate is not mandatory, but it gives an indication of what professional design work costs. If you pay for only a few hours for a logo with two drafts and two revision rounds, ask how much time actually goes into the work. FNLY Social charges €95 an hour for design, €105 for development and €120 for concept work.
Usage rights to the logo
Have the rights to your logo granted in writing, exclusively and without time limit, including the right to modify it and register it as a trademark.
Without an agreement, the scope is determined by the purpose of the contract (§ 31 (5) UrhG), and in a dispute a court decides. In a case before the OLG Frankfurt (Higher Regional Court of Frankfurt, judgment of 12 June 2019, case no. 11 U 51/18), an agency demanded money for the continued use of a logo after the collaboration had ended. The court found the logo was not protected by copyright and granted the company an unlimited right of use. A written contract would have avoided the dispute.
Our packages
For design, FNLY Social is priced above the contest platforms and well below traditional agencies.
Logo Standard
€1,290
net, one-off
- 3 drafts, 3 rounds
- Colour and black-and-white versions
- Short logo guide
- Favicon and app icon set
Brand identity
€2,990
net, one-off
- Logo Standard
- Colours and fonts
- Business card and letterhead
- Brand book of about 15 pages
- 10 social media templates
Website Business
€3,490
net, one-off
- up to 8 pages
- Contact form
- Search engine basics
- built with Next.js
Other packages: Logo Premium €2,190, Brand identity Premium €4,990, Website One-pager €1,490, Website Pro €5,990, online store starter from €4,900. Maintenance €49 (Basic), €99 (Plus with 1 hour of changes) or €149 (Store) a month. Rights to the logo are exclusive, unlimited in time and territory, with the right to modify it and register it as a trademark, after full payment. A trademark search is not included.
Updated:
Sources
- LOGO24: price list
- designenlassen.de: logo design
- 99designs: prices
- Designista: prices
- Gandelheid Design
- Jay Design Berlin: corporate design
- Georg Lösch: What does corporate design cost?
- Uecker Webdesign
- dailyseven: web design prices
- hypemore: web design prices
- Die Main-Agentur: web design
- webAION: costs
- AGD: Vergütungstarifvertrag Design (design fee agreement)
- Plutte: OLG Frankfurt 11 U 51/18
- § 31 UrhG (gesetze-im-internet.de)
FAQ
Frequently asked questions
How much does a professional logo cost?
On the market, basic versions cost €199 to €550, standard packages €800 to €1,350 and agency logos from about €2,000 (as of October 2026). At FNLY Social, a logo costs €690, €1,290 or €2,190 net.
How much does a company website cost?
On the market, a website with 5 to 10 pages usually costs €3,000 to €4,000, a one-pager €581 to €1,500. FNLY Social builds a one-pager for €1,490 and a website with up to 8 pages for €3,490 net.
How much does website maintenance cost?
€40 to €70 a month is common on the market. FNLY Social charges €49 for basic maintenance, €99 with one hour of changes and €149 for online stores.
Do I own my logo once I have paid for it?
Only as far as agreed. Have exclusive rights without time limit, including the right to modify it and register it as a trademark, granted in writing. At FNLY Social, these rights pass to you after full payment.
Is a logo from a design contest worse?
Not necessarily: contests deliver many proposals at a low price. Personal consultation is usually missing, and you should check which rights the platform grants.
What is the AGD rate?
The Vergütungstarifvertrag Design of the Allianz deutscher Designer sets a minimum hourly rate of €105, and €120 for strategic design. It serves as a benchmark and is not mandatory.
Is a trademark search included in the logo price?
Not with most providers, and not at FNLY Social either. Whether a logo infringes existing trademarks should be checked by a lawyer before you register it.
How much do a logo and website cost?
A brand presence that belongs to you
Tell us about your company and what you need. You get a fixed-price offer with rights settled in writing.