Whitelisting
With whitelisting, a creator gives you the right to run ads through their profile. The ad then appears with that person's name and profile picture.
UGC for paid ads
UGC ads for Meta, TikTok and YouTubewith variants to test
Ads with UGC videos need several variants so you can find out which opening works with your target group. We deliver videos with several hooks, in the right formats for each platform and with clearly defined paid usage rights.
Hooks and variants to test
A hook is the opening in the first seconds of a video, and it has the biggest influence on whether someone keeps watching the ad or swipes away.
That is why we shoot several hooks for each video, for example a question, a surprising statement or a visible problem. The main part of the video stays the same, only the opening changes. This lets you run several variants against each other in your ad account without paying for a new video each time.
The Ads package includes three hooks per video. Each additional hook costs €29.
Formats per platform
For ads on Meta, TikTok and YouTube Shorts, the vertical 9:16 format is the common denominator.
| Meta (Instagram, Facebook) | TikTok | YouTube Shorts | |
|---|---|---|---|
| Aspect ratio | 9:16 for reels and stories, 4:5 or 1:1 for the feed | 9:16 | 9:16 |
| Typical length for ads | 15 to 30 seconds | 15 to 30 seconds | 15 to 60 seconds |
| Ads with the creator's name | Partnership Ads | Spark Ads | via your own channel |
Reels are short vertical videos on Instagram and Facebook. We recommend subtitles for all platforms because many videos play without sound. The platforms change their specifications regularly, so we check the current values for every order.
UGC price calculator
How much does your UGC video cost?
Set the number of videos, length, editing, hooks and usage. The calculator compares single prices and packages and shows you the lowest option in one minute, no sign-up needed.
Calculate your pricePaid usage: what paid usage rights allow you to do
Paid usage means you run a video as an ad with ad spend, and for that you need explicitly granted paid usage rights.
Without a contractual agreement, usually only the rights needed for the agreed purpose are transferred (purpose transfer rule, § 31 (5) UrhG, German Copyright Act). That is why every quote of ours states whether a video may be used organically, as an ad or both, and for how long. The on-camera talent's consent under § 22 KUG (German Art Copyright Act) covers exactly this use as well.
The Starter package includes 6 months of paid ads, the Ads and subscription packages 12 months. This information does not replace legal advice.
Whitelisting, Spark Ads and Partnership Ads
All three terms describe ads that appear under a creator's name in addition to your brand.
Spark Ads (TikTok)
Spark Ads are TikTok ads built on an existing post by a creator. The creator grants approval for this, and likes and comments stay with the post.
Partnership Ads (Meta)
Partnership Ads are ads on Instagram and Facebook that appear with the creator's name and your brand. Meta labels them as a paid partnership.
Add-ons for paid ads
Every add-on for paid ads has a fixed surcharge with us, which you know before the order.
| Additional hook | €29 per hook |
| Script by us | €39 per video |
| Additional format | €35 per video |
| Raw footage | €49 per video |
| Additional revision | €35 |
| Paid ads 12 months | +€50 per video |
| Paid ads unlimited | +€100 per video |
| Whitelisting or Spark Ads | €120 per platform and campaign, up to 3 months |
| Industry exclusivity 3 months | +30% |
| Express in 72 hours | +40% |
All prices net plus VAT. You pay the ad spend directly to the platform. Industry exclusivity means the face in your video does not advertise for any competitor in your industry during this period.
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FAQ
Frequently asked questions
How many hooks do I need for a test?
For a first test, three hooks per video are usually enough to see a difference between the variants. That is why the FNLY Social Ads package includes three hooks per video. Additional hooks cost €29 each.
Which format do I need for TikTok and Instagram Reels?
For TikTok, Instagram Reels and YouTube Shorts you need the vertical 9:16 format. For the feed on Instagram and Facebook, 4:5 or 1:1 is also common. An additional format costs €35 per video with us.
What is the difference between Spark Ads and whitelisting?
Spark Ads are a TikTok ad format that uses an existing post by a creator as an ad. Whitelisting is the general term for a creator allowing you to advertise through their profile. Both cost €120 per platform and campaign for up to three months at FNLY Social.
How long may I run a UGC video as an ad?
That depends on the package: Starter includes 6 months of paid ads, Ads and subscription include 12 months. An extension to 12 months costs €50 per video, unlimited paid usage €100 per video.
Do you also run the ads for me?
We deliver the videos regardless of who runs the ads. If you want to hand over the management of your ads, you will find this on our social media ads page. You always pay the ad spend directly to the platform.
Do UGC ads have to be labelled as advertising?
Ads that you run via your ad account are labelled as ads by the platforms themselves. For ads via a creator's profile, the rules on advertising disclosure also apply, for example § 5a (4) UWG (German Act against Unfair Competition). Our guide to advertising disclosure explains the details but does not replace legal advice.
UGC ads
Ready for your first test?
Tell us your product, platform and target group. We suggest hooks and faces and send you a quote with a fixed price.