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FNLY Social

Pricing

All prices at a glancenet, no small print.

Here you find every package with its content and price, plus the add-ons and the usage rights. The UGC price calculator shows you in one minute which package is the lowest-cost option for your project.

UGC videos

All UGC packages include use on your own channels with no time limit. What each package also allows for paid ads is listed with the package.

Single video

To try us out

€119

1 video, net plus VAT

  • 1 video up to 30 seconds in vertical 9:16 format
  • fully edited with sound editing and subtitles
  • 1 hook
  • 1 revision round
  • unlimited use on your own channels
  • delivery 10 working days after your product arrives or after the shoot date
Request this package
Recommended to start

Starter

For your first campaigns

€449

3 videos, net plus VAT

  • 3 videos up to 30 seconds in vertical 9:16 format
  • fully edited with sound editing and subtitles
  • 2 hooks each
  • 1 revision round per video
  • unlimited use on your own channels
  • paid usage for 6 months included
Request this package
Recommended for ads

Ads

For ads you want to test

€1,190

5 videos, net plus VAT

  • 5 videos up to 45 seconds in 9:16 and 4:5
  • fully edited with sound editing and subtitles
  • concept and script by us
  • 3 hooks each, so 15 variants to test
  • 2 revision rounds per video
  • paid usage for 12 months included
Request this package

Subscription

For a steady flow of new content

€1,990

a month, net plus VAT

  • 10 videos per month up to 45 seconds
  • fully edited with sound editing and subtitles
  • 3 hooks each
  • 1 revision round per video
  • raw footage included
  • paid usage for 12 months, minimum term 3 months
Request this package

What every UGC package includes

All packages deliver fully edited videos. The differences are in length, variants, revisions and paid usage.

Single videoStarterAdsSubscription
Videos13510 a month
Length per videoup to 30 secup to 30 secup to 45 secup to 45 sec
Editing, sound editing, subtitlesincludedincludedincludedincluded
Concept and script€39 per video€39 per videoincluded€39 per video
Hooks per video1233
Revision rounds per video1121
Formats9:169:169:16 and 4:59:16
Raw footage€49 per video€49 per video€49 per videoincluded
Use on your own channelsunlimitedunlimitedunlimitedunlimited
Paid usage€50 (12 months) per video6 months12 months12 months
Delivery10 working days10 working daysas agreedongoing

Longer videos: up to 45 seconds €20, up to 1 minute €40, up to 1.5 minutes €90, up to 2 minutes €140 per video, minus the length already included in the package. Premium edit with text overlays, licensed music and graphics €49 per video.

Product photos

All photo packages include use on your channels and in paid ads with no time limit.

Photo S

For individual products

€129

5 photos, net plus VAT

  • 5 product or lifestyle photos
  • shot in our studio
  • unlimited use on your own channels and in paid ads
Request this package
Our recommendation

Photo M

For a small product line

€329

15 photos, net plus VAT

  • 15 product and lifestyle photos
  • cut-out and everyday shots can be mixed
  • unlimited use on your own channels and in paid ads
Request this package

Photo L

For shop and marketplace

€590

30 photos, net plus VAT

  • 30 product and lifestyle photos
  • formats for shop, marketplace and social media
  • unlimited use on your own channels and in paid ads
Request this package

UGC price calculator

Set the number of videos, hooks and usage. The calculator compares single prices and packages and shows the lowest option.

UGC price calculator

5videos

130

Length per video

Editing

Hooks per video

Revision rounds per video

Usage

Videos longer than 2 minutes are priced in your quote.

Lowest option

Single prices

€1,185

total, net

€237 per video

Starter packages

€1,343

total, net

€269 per video

Ads packages

€1,190

total, net

€238 per video

The calculator shows a non-binding estimate based on our price list. You get the binding quote after your request. Product shipping, travel costs for shoots outside North Hesse and ad spend are not included.

Request with this selection

UGC add-ons

You can add these services to a single video or a package. Videos longer than 2 minutes are priced in your quote.

Length up to 45 seconds (single video, Starter)€20 per video
Length up to 1 minute€40 per video, €20 in the Ads package and subscription
Length up to 1.5 minutes€90 per video, €70 in the Ads package and subscription
Length up to 2 minutes€140 per video, €120 in the Ads package and subscription
Premium edit with text overlays, licensed music and graphics€49 per video
Raw footage only, no editing (single video)€79 instead of €119
Additional hook€29 per video
Raw footage€49 per video
Concept and script (single video, Starter)€39 per video
Additional format, for example 4:5 in addition to 9:16€35 per video
Additional revision round€35 per video
Paid usage 12 months (single video, Starter)€50 per video
Paid usage unlimited€100 per video
Whitelisting or Spark Ads, up to 3 months€120 per platform and campaign
On-site shoot at your premises in North Hesseno surcharge
On-site shoot at your premises outside North Hesse€0.45 per km from Borken, travel time over 2 hours one way €60 per hour and person
Industry exclusivity for 3 months30% of the order value
Express in 72 hours40% of the order value

We shoot products in our studio; you pay for shipping to us and back. For service providers, our creators come to your business or to your customers. All prices net plus VAT.

Social media management

We take over planning, content, publishing and community management. Community management is included even in the smallest package.

Basic

To get started

€990

a month, net plus VAT

  • 2 channels
  • 8 posts, 4 of them reels
  • 8 stories
  • community management on 3 working days a week
  • content calendar and monthly report
Request this package
Our recommendation

Growth

For a regular presence

€1,790

a month, net plus VAT

  • 3 channels
  • 12 posts, 6 of them reels, 2 of those as UGC from our own production
  • 12 stories
  • community management every working day
  • report and 30-minute meeting each month
Request this package

External department

We take over completely

€2,990

a month, net plus VAT

  • 4 channels
  • 20 posts, 10 of them reels
  • 20 stories
  • community management every day
  • ad management up to €1,500 ad spend
  • quarterly strategy and 2 meetings a month
Request this package

Setup and strategy cost a one-off €490, waived for a 12-month term. The minimum term is 3 months; for 6 months you get a 5% discount, for 12 months 10%. You pay the ad spend directly to the platform.

Event social media

We come to your trade fair or event and post live in your account: stories, reels and feed posts.

FNLY Basic

Social presence during the event

€890

per event day, net plus VAT, ad spend as agreed

  • on-site coverage by 1 social media manager
  • live stories on Instagram, on LinkedIn if needed
  • 1 to 2 reels in aftermovie style
  • content posting during or after the event
  • basic selection and editing of the content
Request this package
Our recommendation

FNLY Live

Live content and visible activity

€1,290

per event day, net plus VAT, ad spend as agreed

  • on-site coverage by 1 social media manager
  • active live stories and story updates
  • 2 to 3 reels with highlights, atmosphere and key moments
  • feed post about the event
  • fast editing and posting preparation
Request this package
Recommended for trade fairs

FNLY Impact

Strong content with clear impact

€1,990

per event day, net plus VAT, ad spend as agreed

  • on-site coverage focused on social media and content
  • story coverage throughout the event day
  • 4 to 5 reels: highlights, behind the scenes, statements
  • 1 to 2 feed posts
  • content planning in advance and follow-up
  • close coordination with the organiser
Request this package

FNLY Full Coverage

Maximum visibility, no workload for you

€2,990

per event day, net plus VAT, ad spend as agreed

  • full social media coverage on site
  • continuous story coverage
  • 6 to 8 reels with interviews, atmosphere and recaps
  • several feed posts
  • content planning and story structure in advance
  • follow-up and content handover
  • maximum relief for your event team
Request this package

Prices per event day, travel within North Hesse included. Surcharges for travel, accommodation and aftermovie are listed on the event social media page.

Logo

Once the invoice is paid, you receive the exclusive right to use the chosen logo, unlimited in time and territory, including the right to modify it and register it as a trademark.

Logo Start

For founders

€690

net plus VAT

  • 2 drafts
  • 2 revision rounds
  • SVG, PDF, EPS and PNG
  • favicon
Request this package
Our recommendation

Logo Standard

For most companies

€1,290

net plus VAT

  • 3 drafts
  • 3 revision rounds
  • colour and black-and-white versions
  • short logo guidelines
  • favicon and app icon set
Request this package

Logo Premium

With workshop

€2,190

net plus VAT

  • workshop on brand and target group
  • review of the competition
  • 4 drafts and 4 revision rounds
  • logo guidelines
Request this package

Brand identity

In every package, once the invoice is paid, you receive the exclusive right to use the chosen logo, unlimited in time and territory, including the right to modify it and register it as a trademark.

Brand identity Basic

The essentials, done properly

€1,990

net plus VAT

  • Logo Start
  • colours and typeface
  • business card
  • short style guide of approx. 5 pages
  • 5 templates for social media
Request this package
Our recommendation

Brand identity

For a consistent appearance

€2,990

net plus VAT

  • Logo Standard
  • colours and typeface
  • business card and letterhead
  • brand book of approx. 15 pages
  • 10 templates for social media
Request this package

Brand identity Premium

With workshop and all templates

€4,990

net plus VAT

  • Logo Premium
  • brand book of approx. 30 pages
  • 20 templates for social media
  • presentation and email signature template
Request this package

Available separately: templates for social media €490 (10) or €890 (20), favicon and app icon set €190. A trademark search is not included.

Websites

We build websites with Next.js. They load fast, work on smartphones and are prepared for search engines and AI answers.

One-pager

One page, everything important

€1,490

net plus VAT

  • up to 8 sections
  • legal notice and privacy policy included
  • technical basics for search engines
Request this package
Our recommendation

Business

For most companies

€3,490

net plus VAT

  • up to 8 pages
  • contact form
  • basics for search engines and AI answers
Request this package
With blog and local search

Pro

For more content and reach

€5,990

net plus VAT

  • up to 15 pages
  • blog
  • local search
  • prepared for several languages
Request this package

Website maintenance

Our recommendation

Maintenance Plus

€99

a month, net plus VAT

  • everything in Basic
  • 1 hour of changes a month
Request this package

Maintenance Shop

€149

a month, net plus VAT

  • everything in Basic
  • maintenance of the shop system
Request this package

Hourly rates

Anything that does not fit a package is billed by time spent. We state the expected effort in the quote beforehand.

Design€95 per hour
Development€105 per hour
Concept, strategy and digital marketing€120 per hour

All prices net plus VAT.

Terms for agencies

Agencies that have us produce under their own name get a discount on all list prices.

Partner

From the first order

15%

discount on all list prices

  • no minimum volume
  • delivery without FNLY branding
  • non-disclosure agreement
Request this package
Our recommendation

Partner Plus

From 10 videos a month

20%

discount on all list prices

  • quota paid in advance, valid for 3 months
  • dedicated contact person
  • social media management in your name with 20% discount
Request this package

Partner Pro

From 25 videos a month

25%

discount on all list prices

  • quota paid in advance, valid for 3 months
  • priority scheduling of your shoot days
  • social media management in your name with 20% discount
Request this package

Delivery without FNLY branding and without listing the project as a reference.

Artists' social security levy (Künstlersozialabgabe)

According to the Künstlersozialkasse, payments to a UG or GmbH are not part of the assessment basis for the artists' social security levy. If you hire creators or designers as individuals, however, a levy may apply; in 2026 it is 4.9%. Your tax advisor can tell you whether this applies to your company.

Updated:

FAQ

Frequently asked questions

Are the prices net or gross?

All prices on this page are net prices. Statutory VAT is added, currently 19%.

What is a hook?

A hook is the first two to three seconds of a video that decide whether someone keeps watching. With several hooks per video you can test in your ads which opening works best, without having a new video shot.

Why does paid usage cost extra?

In ads, the faces and voices of our on-camera talent are shown far more often and in more places than on your own channel. That is why paid usage is set out explicitly in the packages and is a separate item for the single video.

Can I test a single video first?

Yes. The single video for €119 is meant for exactly that. If you like it, you can then book a package with several videos.

How long does social media management run?

The minimum term is three months. For six months you get a 5% discount, for twelve months 10%, and the €490 setup fee is waived.

Is the ad spend included in the price?

No. You pay the ad spend directly to Meta, TikTok or LinkedIn. The External department package includes ad management for a budget of up to €1,500 a month.

Do the prices also apply to agencies?

Agencies get at least 15% off all list prices, 20% from 10 videos a month and 25% from 25 videos. We deliver without our branding and do not list the project as a reference.

Do I have to pay the artists' social security levy?

According to the Künstlersozialkasse, payments to a UG or GmbH are not subject to the levy. As we invoice as FNLY Social UG, our invoices usually do not trigger the artists' social security levy. Please have your tax advisor confirm this for your individual case.

Pricing

You know what you need?

Send us your request. You get a quote with a fixed price, usually on the same working day.