UGC videos
Videos with our creators for your shop, channels and ads.
Influencer marketing
Influencer marketingdelivered by FNLY Agency
At FNLY Social you get videos for your own channels and ads. If your product should appear on the channels of well-known creators, our partner brand FNLY Agency takes care of that.
UGC and influencer marketing compared
The key difference: with UGC you buy content, with influencer marketing you buy a creator's reach.
| UGC from FNLY Social | Influencer marketing | |
|---|---|---|
| Where the content appears | on your channels, in your shop and in your ads | on the creator's account |
| What you pay for | production and usage rights | reach, the trust of the followers and production |
| Who brings the audience | you, through your channels or your ad budget | the creator with their followers |
| Disclosure | recognisable as your own advertising, the platform labels ads | the post must be labelled as advertising |
| Works well for | ads, product pages, your own channels | awareness within a specific audience |
Influencer campaigns through FNLY Agency
Influencer campaigns and product placements are handled by our partner brand FNLY Agency, at fnly-agency.com. Creator selection, contracts and campaign support all run there. If you need both, FNLY Social and FNLY Agency coordinate directly.
Go to FNLY Agency
Advertising disclosure in brief
Paid or otherwise compensated posts on a creator's account generally have to be labelled as advertising. The legal basis includes § 5a (4) UWG (German Act against Unfair Competition), § 6 DDG and § 22 MStV.
With UGC that you publish on your own channels, the advertising nature is usually already clear from the sender. You can find more in our guide to advertising disclosure. It does not replace legal advice.
What FNLY Social does for you
If you mainly need content for your own channels and ads, you are in the right place.
UGC Ads
Videos with several hooks, made for testing in ads.
Social media advertising
We run and manage the ads with these videos.
FAQ
Frequently asked questions
What is the difference between UGC and influencer marketing?
With UGC you have videos produced and publish them yourself, on your channels or in ads. With influencer marketing the post appears on the creator's account, and you mainly pay for their reach.
Does FNLY Social offer influencer campaigns?
Influencer campaigns and product placements are handled by our partner brand FNLY Agency, at fnly-agency.com. FNLY Social focuses on UGC, design and social media management.
Can I combine UGC and an influencer campaign?
Yes. FNLY Social produces the videos for your channels and ads, FNLY Agency takes care of the campaign with creators and their reach. Both brands belong to FNLY Group and coordinate directly.
Does UGC have to be labelled as advertising?
If you publish UGC on your own channels, it is generally already recognisable as your advertising, and the platform labels paid ads. If a video appears on a creator's account, it generally needs to be labelled as advertising. In individual cases you should have this checked legally.
Which is cheaper, UGC or influencer marketing?
A UGC video at FNLY Social starts at €119 net, because you only pay for production and usage rights. With influencer marketing, the fee for reach comes on top, and it varies widely from creator to creator.
How do I become a creator at FNLY?
Creator applications are handled by FNLY Agency, via fnly-agency.com. FNLY Social books creators for UGC productions from this group.
Influencer marketing
Need videos for your own channels?
Then talk to us about UGC. For campaigns with influencers we connect you with FNLY Agency.