Ecommerce and DTC brands
You need new ad creatives for Meta and TikTok all the time, because ads wear out after a few weeks. With several videos and hooks per product you can test which angle works best.
UGC videos at fixed prices
UGC videos for your brandmade by our own team and studio
We produce videos in the style of real users for your ads, your online store and your social channels. English-speaking creators from our own team appear on camera, and we shoot in our studio in Germany after you ship us your product. Prices and usage rights are listed openly on this page.
What is UGC?
UGC is short video and photo content that looks like a real customer filmed it on a phone, which is why people watch it in the feed more often than classic ads.
UGC stands for user generated content. Today the term mostly means videos that creators make on behalf of a brand: a person shows the product, explains it in their own words and talks straight to the camera. A creator is someone who plans, films and often edits this kind of content.
You get the finished videos together with the agreed usage rights. Whether you post them on your own channels or run them as paid ads is up to you.
Who UGC videos are for
UGC videos pay off for any business that has to explain a product and needs fresh videos on a regular basis.
Small and midsize businesses
You want to show up on Instagram, TikTok or LinkedIn, but nobody on your team wants to be on camera. We provide the faces, you provide the product knowledge.
Larger brands
You have an in-house marketing team and need predictable volume with different faces. That is what the monthly plan with ten videos a month is for.
Agencies
You need extra creators and on-camera talent for your clients. We deliver white label with agency discounts.
Our team and our studio
At FNLY Social our own people do the filming: around 20 bookable creators and on-camera talent, including English-speaking creators, in-house photographers and videographers, and our own studio in Germany.
You get one point of contact for concept, shoot and editing, and you do not have to find, message and coordinate individual creators. If a face does not fit your brand, we suggest another one from the same team.
US clients ship their product to our studio. FNLY Social is a German company, part of FNLY Group, and you contract with FNLY Social UG directly.
How your product gets on camera
For US clients, every UGC video is shot in our studio in Germany, so the only thing you send us is the product.
You ship your product to our studio
Skincare, food, gadgets or anything else that ships: you send the product to our studio in Germany and we film it there or in a matching everyday setting. Shipping is DDP, which means you pay shipping, duties and import taxes up front. We do not shoot on location in the US.
English-speaking creators film it
Your videos are made by English-speaking creators from our team, who talk about the product in their own words. Products stay with us or are disposed of after the shoot. Return shipping to the US is possible, may trigger US duties and is quoted separately.
How a UGC order works
A UGC order with FNLY Social runs in five steps, from your brief to the finished files.
- 01
Brief
You tell us about the product, your goal, the platforms and how you plan to use the videos. Use the request form or book a free 20-minute intro call.
- 02
Concept and casting
We suggest formats, hooks, setting and matching creators from our team. In the Ads package we also write the script.
- 03
Ship your product
You send the product to our studio in Germany, shipped DDP. The 10 business day delivery time starts when it arrives.
- 04
Shoot and edit
We film in our studio and deliver fully edited videos with sound editing and captions.
- 05
Review and delivery
You review the videos and can request the revisions included in your package. Then you receive the final files with the agreed usage rights.
Usage rights by package
Every FNLY Social package includes unlimited organic use plus 12 months of paid ads from delivery, so you know exactly where and how long you can run each video.
| Single video | Organic use unlimited, paid ads for 12 months |
| Starter | Organic use unlimited, paid ads for 12 months |
| Ads and Monthly | Organic use unlimited, paid ads for 12 months |
| Unlimited paid usage | +$75 per video |
| Whitelisting or Spark Ads | $150 per creator per month |
Organic means you post the video yourself on your channels or website without ad spend. Copyright stays with the creator, and we license the use to you by medium, territory and term. We get a signed model release from every person on camera. More in our guide to usage rights. This is not legal advice.
Packages and prices
Every UGC package has a fixed price that you know before you order.
Single video
To try us out
$149
1 video, excl. taxes
- 1 video up to 30 seconds in vertical 9:16
- fully edited with sound editing and captions
- 1 hook
- 1 revision
- organic use unlimited plus paid ads for 12 months
- delivery 10 business days after your product arrives
Starter
For your first campaigns
$549
3 videos, excl. taxes
- 3 videos up to 30 seconds in vertical 9:16
- fully edited with sound editing and captions
- 2 hooks per video
- 1 revision per video
- organic use unlimited
- paid ads for 12 months included
Ads
For ads you want to test
$1,490
5 videos, excl. taxes
- 5 videos up to 45 seconds in 9:16 and 4:5
- fully edited with sound editing and captions
- concept and script by us
- 3 hooks per video, so 15 variations to test
- 2 revisions per video
- paid ads for 12 months included
Monthly
For a steady flow of new content
$2,490
per month, excl. taxes
- 10 videos per month up to 45 seconds
- fully edited with sound editing and captions
- 3 hooks per video
- 1 revision per video
- raw footage included
- paid ads for 12 months, 3-month minimum
All prices in USD, excluding taxes. A hook is the opening of a video, the first seconds that decide whether someone keeps watching. Express delivery in 72 hours costs 40 % extra. You pay shipping, duties and import taxes for your product. Add-ons such as extra hooks, raw footage or whitelisting are listed on the pricing page. Payment: 50 % deposit on order, balance on delivery, by card or ACH.
What every UGC package includes
All packages deliver fully edited videos, and they differ in length, variations, revisions and formats.
| Single video | Starter | Ads | Monthly | |
|---|---|---|---|---|
| Videos | 1 | 3 | 5 | 10 per month |
| Length per video | up to 30 sec. | up to 30 sec. | up to 45 sec. | up to 45 sec. |
| Editing, sound, captions | included | included | included | included |
| Concept and script | $49 per video | $49 per video | included | $49 per video |
| Hooks per video | 1 | 2 | 3 | 3 |
| Revisions per video | 1 | 1 | 2 | 1 |
| Formats | 9:16 | 9:16 | 9:16 and 4:5 | 9:16 |
| Raw footage | +30 % | +30 % | +30 % | included |
| Organic use | unlimited | unlimited | unlimited | unlimited |
| Paid ads | 12 months | 12 months | 12 months | 12 months |
| Delivery | 10 business days | 10 business days | as agreed | ongoing |
Longer videos: up to 45 seconds +$25, up to 1 minute +$49, up to 1.5 minutes +$110, up to 2 minutes +$175 per video, minus the length your package already includes. Over 2 minutes we quote. Premium edit with text overlays, licensed music, sound effects and graphics $59 per video.
UGC price calculator
Set the number of videos, length, editing, hooks and usage. The calculator compares single prices with packages and shows you the lowest option.
UGC price calculator
5videos
130
Length per video
Editing
Hooks per video
Revisions per video
Usage
Videos longer than 2 minutes are quoted individually.
Lowest option
Single prices
$1,165
total, net
$233 per video
Starter packages
$1,343
total, net
$269 per video
Ads packages
$1,490
total, net
$298 per video
The calculator shows a non-binding estimate based on our price list. You get a binding quote after your request. Shipping to our studio, duties, import taxes and ad spend are not included.
Request with this selectionUpdated:
FAQ
Frequently asked questions
How much does a UGC video cost?
A single UGC video up to 30 seconds costs $149 at FNLY Social, including one revision, unlimited organic use and 12 months of paid ads. Packages with more videos and hooks start at $549 for three videos. All prices are listed on our pricing page and exclude taxes.
Do UGC videos include usage rights?
Yes. Every FNLY Social package includes unlimited organic use plus paid ads for 12 months. Unlimited paid usage costs $75 per video, and whitelisting or Spark Ads cost $150 per creator per month. Copyright stays with the creator, and the license to you is written into every quote.
How long does it take to get my UGC video?
FNLY Social delivers a single video 10 business days after your product arrives at our studio. If you need it faster, express delivery in 72 hours costs 40 % extra. Plan a few extra days for international shipping to Germany.
How do I ship my product, and who pays duties?
You ship your product to our studio in Germany DDP, which means you pay shipping, duties and import taxes up front. Products stay with us or are disposed of after the shoot. Return shipping to the US is possible, may trigger US duties and is quoted separately.
Do UGC videos need an FTC disclosure?
Under the FTC Endorsement Guides, a material connection between a brand and a creator must be disclosed clearly and conspicuously, for example with "#ad" or "Paid partnership". When you run a video as an ad from your own account, the platform's ad label applies. When a creator posts on their own account, the creator discloses. This is not legal advice.
Can I get the raw footage?
Yes. Raw footage for a finished video costs 30 % on top, and it is included in the Monthly plan. If you prefer to edit yourself, a raw-only single video costs $99 instead of $149.
Who appears on camera?
English-speaking creators and on-camera talent from the FNLY Social team, around 20 people in total, appear in your videos. You choose with us which faces fit your brand and audience. Every person on camera signs a model release.
Are your UGC videos real customer reviews?
No, and they are never presented as such. Our creators actually use your product, our scripts never invent experiences, and the FTC Consumer Review Rule bans fake reviews and testimonials. UGC from FNLY Social is paid content made for your brand.
UGC videos
Which product should we show?
Send us a few details about your product, goal and platform. You get a fixed-price quote and the matching faces from our team.