Paid social ads
Ads with videos from our own productionMeta, TikTok and LinkedIn
We plan and manage your ads on Instagram, Facebook, TikTok and LinkedIn and produce the videos for them ourselves. Ads and creative come from one team, and new variations to test are filmed quickly.
What paid social means at FNLY Social
FNLY Social runs paid ads on Meta, meaning Instagram and Facebook, as well as on TikTok and LinkedIn, and produces the videos for them with our own creators. Instagram, Facebook and TikTok work best for consumers, LinkedIn often for B2B buyers and hiring.
Because we film the videos ourselves, we can test several openings, called hooks, against each other. A hook is the first two to three seconds of a video that decide whether someone keeps watching. If a variation does not perform, we deliver a new one, and you do not need to hire a second agency.
What ad management includes
Ad management covers everything from campaign planning to ongoing reporting.
- Set the goal and campaign structure, for example sales, leads or job applications.
- Build audiences and set up the ads in your Meta, TikTok or LinkedIn ad accounts.
- Test variations with different hooks and formats.
- Monitor results and shift budget to the ads that perform better.
- Spark Ads on TikTok and Partnership Ads on Meta, which run through a creator's account.
- A report with costs, results and next steps.
What paid social ads cost
The cost of paid social has three separate parts: ad budget, management and videos.
| Ad budget | you set it and pay it directly to the platforms |
| Management in the Full team package | included up to $1,500 ad budget per month |
| Management without that package | by the hour, strategy rate $149 per hour |
| Videos for ads | Starter package $549, Ads package $1,490, both with paid ads for 12 months |
| Spark Ads or whitelisting | $150 per creator per month |
Whitelisting means your ad runs through a creator's account. All prices in USD, excluding taxes. We estimate the management effort up front in the quote.
What we do not promise
Nobody can honestly promise how many sales or leads an ad will bring, because that depends on product, price, offer and market. We promise clean work, ongoing tests and an honest report, even when a campaign does not go as hoped.
How it works
- 01
Goal and budget
We clarify what the ads should achieve and what budget you want to spend.
- 02
Produce videos
We film the videos with several hooks, matched to the formats of each platform.
- 03
Launch the campaign
We set up the campaign in your ad account and launch it after your approval.
- 04
Test and adjust
We review results regularly, pause weak variations and deliver new ones when needed.
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FAQ
Frequently asked questions
How much ad budget do I need for social media ads?
That depends on goal, audience and platform, so we do not quote a flat number. You set the budget and pay it directly to the platforms, separate from our fees. In the intro call we tell you what range makes sense for a first test.
How much does ad management cost at FNLY Social?
The Full team package at $3,490 a month includes ad management for up to $1,500 in monthly ad budget. Without that package we bill by the hour at our strategy rate of $149, excluding taxes.
Which platforms do you run ads on?
We manage ads on Meta, meaning Instagram and Facebook, as well as on TikTok and LinkedIn. Which platform fits depends on whether you want to reach consumers, business buyers or job candidates.
What are Spark Ads and Partnership Ads?
With Spark Ads on TikTok and Partnership Ads on Meta, your ad runs through a creator's account and looks less like a classic ad. It requires the creator's authorization, which FNLY Social arranges for $150 per creator per month.
Do I need my own ad account?
Yes. The ad accounts are registered to your business, and you pay the budget directly to the platform. We work with access rights that you grant and can revoke at any time.
Do ads with creators need an FTC disclosure?
Ads from your own account carry the platform's ad label. When an ad runs through a creator's account, the FTC Endorsement Guides require a clear disclosure of the paid relationship, such as the paid partnership label. This is not legal advice.
Do you guarantee results?
No. How well an ad performs also depends on product, price and market, and no agency can honestly promise that. We test continuously, report openly and suggest changes when something is not working.
Can I use my own videos for the ads?
Yes, we can use existing material as long as you hold the rights to use it in ads. For tests with several hooks, video from FNLY Social usually works better, because we can deliver new variations quickly.
Paid social ads
Want to test ads with your own videos?
Tell us your product, your goal and your budget range. We suggest a first test.