Brand identity Basic
The essentials, done right
$2,290
one-time, excl. taxes
- Logo Start
- colors and fonts
- business card
- short style guide of about 5 pages
- 5 social media templates
Brand identity at fixed prices
Brand identity designconsistent on every channel
A brand identity defines how your business looks everywhere: on your business card, on your website and in every social media post. We design your logo, colors and fonts and document everything in brand guidelines that others can work with too.
What a brand identity includes
A complete brand identity consists of a few fixed building blocks that together create one consistent look.
- Logo in all versions and file formats
- Color palette with values for print and screen
- Fonts for headlines and body text
- Brand guidelines, a handbook with the rules for using your brand
- Business stationery with business card and letterhead
- Favicons and app icons
- Templates for social media posts
Three brand identity packages
All three packages include a complete logo, and they differ in the scope of guidelines and templates.
Brand identity Standard
For a consistent look
$3,490
one-time, excl. taxes
- Logo Standard
- colors and fonts
- business card and letterhead
- brand guidelines of about 15 pages
- 10 social media templates
Brand identity Premium
With workshop and all templates
$5,790
one-time, excl. taxes
- Logo Premium
- brand guidelines of about 30 pages
- 20 social media templates
- presentation and email signature templates
Available separately: social media templates $590 (10) or $1,090 (20), favicon and app icon set $229. All prices in USD, excluding taxes.
How your brand identity comes together
A brand identity at FNLY Social comes together in five steps, and the logo always comes first.
- 01
Brief or workshop
We clarify what your brand stands for and who it should speak to. In the Premium package we work this out with you in a workshop.
- 02
Logo
We develop your logo with the concepts and revisions of the matching logo package.
- 03
Colors and fonts
We define a color palette and fonts that fit the logo and show them in real applications.
- 04
Applications
We design business stationery, social media templates and, in the Premium package, presentation and email signature templates.
- 05
Brand guidelines and handover
We collect all rules in your brand guidelines. You receive them together with all files and templates.
Usage rights
After full payment we assign you the copyright in your chosen logo, including the right to edit it and register it as a trademark.
The rights to brand guidelines, templates and stationery are set out in writing in the quote. A trademark search is not included. This is not legal advice.
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FAQ
Frequently asked questions
How much does a brand identity cost?
A brand identity costs $2,290 (Basic), $3,490 (Standard) or $5,790 (Premium) at FNLY Social, logo included, excluding taxes. Our guide to logo and website costs shows typical US market ranges with sources.
What goes into brand guidelines?
Brand guidelines describe how to use your logo, colors, fonts and images, with examples of right and wrong use. They help everyone who designs for your brand, including outside vendors. Ours run about 5, 15 or 30 pages, depending on the package.
Do I need a brand identity if I already have a logo?
If your logo works well, adding colors, fonts and templates is often enough. You can order social media templates and icon sets from FNLY Social separately, and other work is billed by the hour.
What format are the social media templates in?
We agree on the file format in the brief, so you can keep using the templates with your own tools. The point is that you can create new posts in your brand style without design skills.
Is printing of business cards and letterhead included?
No. We design your business card and letterhead and deliver print-ready files. You order the printing from a print shop of your choice.
Can FNLY Social manage our channels afterwards?
Yes. With your finished brand identity we can take over your social media management or your UGC videos right away. Colors, fonts and templates then go straight into every post.
Brand identity
Should your brand look the same everywhere?
Tell us what you already have and where it falls short. We recommend the right package with a fixed price.