UGC videos
Videos by English-speaking creators for your ads and channels, with usage rights in writing.
Influencer marketing
Influencer marketingrun by our partner FNLY Agency
With FNLY Social you get videos for your own channels and ads. If your product should appear on the channels of established creators, our partner brand FNLY Agency runs the campaign. You send the request to us, and we bring both teams together.
UGC and influencer marketing compared
Both work with people on camera, but you buy something different.
| UGC | Influencer marketing | |
|---|---|---|
| What you get | Videos you publish on your channels or run as ads | A post on the creator's own channel |
| Reach | Your channels and your ad budget | The creator's followers |
| Usage rights | Licensed to you, 12 months of paid ads included | Usually limited to the creator's post, extra rights by agreement |
| Disclosure | Platform ad label in your ads | Creator discloses with #ad or Paid partnership |
| Best for | Ads, product pages, testing | Awareness in a specific audience |
Influencer campaigns through FNLY Agency
Influencer campaigns and product placements are run by our partner brand FNLY Agency: creator selection, contracts and campaign management. FNLY Agency does not have an English website yet, so US brands request campaigns through FNLY Social and we connect you directly.
Request a campaign
Disclosure in short
Under the FTC Endorsement Guides a creator who is paid or receives free products must disclose that connection clearly, for example with #ad or the platform's Paid partnership label.
FNLY Agency briefs every creator on disclosure. This page is no legal advice; for claims about health or results, check them with your counsel before the campaign starts.
What FNLY Social does for you
UGC for ads
Several hooks per video to test what works in Meta, TikTok and YouTube ads.
Social media management
Planning, content, posting and community management as your external social media team.
FAQ
Frequently asked questions
Does FNLY Social run influencer campaigns in the US?
Influencer campaigns are run by our partner brand FNLY Agency. US brands request them through FNLY Social, and we connect you with the Agency team, which handles creator selection, contracts and the campaign.
What is the difference between UGC and influencer marketing?
With UGC you buy videos that you publish yourself or run as ads. With influencer marketing a creator posts about your product on their own channel and brings their own audience.
Can I combine UGC and an influencer campaign?
Yes. FNLY Social produces the videos for your channels and ads, and FNLY Agency runs the campaign with creators and their reach. We coordinate both for you.
Do influencers have to disclose paid posts?
Yes. Under the FTC Endorsement Guides a paid or gifted post must clearly disclose the connection, for example with #ad or Paid partnership. FNLY Agency briefs every creator on this.
Why is there no English FNLY Agency website?
FNLY Agency is currently building its own site in German. Until an English version exists, US brands reach the Agency through FNLY Social.
What does an influencer campaign cost?
The cost depends on the creators, their reach and the usage rights you need. You get a quote after your request; UGC prices are listed openly on our pricing page.
Influencer marketing
Planning an influencer campaign?
Tell us about your product and audience. We connect you with FNLY Agency and send you a proposal.