Logo Start
For founders
$790
one-time, excl. taxes
- 2 concepts
- 2 revisions
- SVG, PDF, EPS and PNG
- favicon
Logo design at fixed prices
Logo designwith all rights for you
We develop your logo in fixed rounds of concepts and revisions and deliver it in every format you need for print, web and social media. After full payment, we assign you the copyright.
Three logo packages
The three logo packages differ in the number of concepts, the number of revisions and the amount of research up front.
Logo Standard
For most businesses
$1,490
one-time, excl. taxes
- 3 concepts
- 3 revisions
- color and black and white versions
- short logo guidelines
- favicon and app icon set
Logo Premium
With a workshop
$2,490
one-time, excl. taxes
- workshop on brand and audience
- competitor review
- 4 concepts and 4 revisions
- logo guidelines
All prices in USD, excluding taxes. A favicon is the small icon in browser tabs and bookmarks. Further revisions are billed at $119 per hour.
How your logo comes together
Your logo comes together in five steps, from the brief to the final files.
- 01
Brief
We clarify what your business stands for, who you want to reach and where the logo will appear. In the Premium package we run a workshop and look at your competitors.
- 02
Concepts
Depending on the package, you receive two to four different concepts, each with a short explanation.
- 03
Selection
You choose the concept we develop further.
- 04
Revisions
We work in your feedback within the agreed revision rounds until shape, color and type are right.
- 05
Handover
You receive all files and, depending on the package, the logo guidelines. Once you have paid in full, the rights transfer to you.
File formats and what you need them for
Every logo package includes the file formats that printers, web designers and social media platforms usually ask for.
| SVG | For websites and screens, scales without loss |
| For printers and documents | |
| EPS | For signage, vehicle wraps and older print workflows |
| PNG | For social media, presentations and office documents, with a transparent background |
| Favicon | For browser tabs and bookmarks |
Usage rights to your logo
After full payment, FNLY Social assigns you the copyright in your chosen logo in a signed writing, as US law requires for a transfer.
You may edit the logo or have it edited and register it as a trademark. Concepts you did not choose stay with us, and we never pass your logo on to anyone else. A trademark search, which checks whether similar marks are already registered, is not included. For that we recommend a trademark attorney.
The rights are set out in writing in every quote, so there is no doubt about what you own. This is not legal advice.
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FAQ
Frequently asked questions
How much does a logo cost?
A logo costs $790 (Start), $1,490 (Standard) or $2,490 (Premium) at FNLY Social, excluding taxes. Our guide to logo and website costs shows typical US market prices with sources.
How many concepts do I get?
You get two, three or four concepts, depending on the package. We develop the concept you choose within the agreed number of revisions.
What is a revision?
A revision is a round in which you send us all your change requests at once and we work them in. Each package includes two to four revisions, and further changes are billed at $119 per hour.
Can I register my logo as a trademark?
Yes. After full payment you have the right to register the logo as a trademark. A trademark search is not included, and a trademark attorney should handle it before you file.
Do I get the source files?
You receive the logo as SVG, PDF, EPS and PNG. SVG, PDF and EPS are vector files that scale without loss of quality and that other designers can keep working with.
Is a favicon included?
Yes, every logo package includes a favicon. The Standard package also includes a set of app icons in common sizes.
Can you redesign an existing logo?
Yes, as long as you hold the rights to edit your existing logo. We estimate the effort after a quick look and bill at our design rate of $119 per hour.
Logo design
Ready for your logo?
Tell us about your business in a few sentences. We recommend a package and start with the brief.