Application and tutorial
A creator shows step by step how to apply the product, with close-ups of texture and finish.
Industry: beauty and skincare
UGC for beauty and skincareshow the product, back up the claim
With beauty products, buyers want to see how a product feels, goes on and looks in everyday light. We film application, texture and first impressions with real people and make sure every claim about results stays within what you can substantiate.
Who this page is for
This page is for brands that sell cosmetics and personal care products to US consumers.
That includes skincare, haircare, makeup, clean beauty, men's grooming and fragrance brands, beauty stores on Shopify or Amazon, and indie brands launching their first line.
Typical goals for beauty brands
In beauty, what sells is what people can see: texture on skin, the application and the result in daylight.
Brands use UGC, meaning videos in the style of real customers, for Instagram and TikTok ads, product pages and Reels. What matters is that different skin types, hair textures and age groups appear, so your audience recognizes itself. Our roster includes English-speaking creators, so your videos work for US viewers.
Formats and services that fit
These are the formats beauty brands book from us most often.
Testimonial style
A creator shares their impression after using the product, based on a script with substantiated claims only.
Routine and unboxing
The product appears in a morning or evening routine or while unboxing. This works well for Reels and ads.
Product and swatch photos
Photos of packaging, texture and swatches on skin for your store and channels. Photo packages start at $159 net for 5 images.
Brand identity
For new brands we design logo, colors, fonts and templates that work on small packaging and on social media.
Social media management
We take over your content calendar, posts and community, from $1,190 net per month.
UGC price calculator
How much does your UGC video cost?
Choose the number of videos, length, editing, hooks and usage. The calculator compares single prices and packages and shows you the lowest option in one minute, no sign-up needed.
Calculate your priceUS rules to keep in mind
In the US, the FTC and the FDA set clear limits for beauty claims. These points describe what generally applies and are no legal advice.
- The FTC requires that advertising claims are truthful and substantiated before you make them. Every claim about results, such as “reduces fine lines in 4 weeks”, needs evidence like a study or consumer test. This also applies to what a creator says in the video.
- The FDA draws the line between cosmetics and drugs by intended use. A product that claims to treat or prevent a condition, for example “treats acne”, “cures eczema” or “regrows hair”, is regulated as a drug. Keep such claims out of cosmetic ads unless your product is approved or marketed as a drug.
- Before and after images must be real, unretouched and taken under the same conditions. Filters, retouching or different lighting between shots make them deceptive, and you should not show results you cannot back up as typical.
- Testimonial style UGC is advertising. Under the FTC Consumer Review Rule it must not be presented as an independent customer review, and scripts must not invent experiences the creator did not have.
- When a video runs from a creator's account, the paid relationship must be disclosed clearly, for example with “#ad” or a “Paid partnership” label.
- Every person on camera signs a model release with us. Right of publicity is state law in the US, so written consent for commercial use matters.
Common mistakes
- Writing claims about results into the script that you cannot substantiate.
- Using beauty filters on a face while the video is meant to show what a product does.
- Using drug language such as “treats”, “heals” or “cures” for a cosmetic.
- Showing only one skin type or age group when your audience is broader.
- Shooting before and after in different lighting.
- Presenting a testimonial style video as a real, independent customer review.
Price examples for beauty brands
All prices are net in USD and exclude taxes. You cover shipping, duties and import taxes to our studio.
Single video
$149
net, one-time
- 1 video up to 30 seconds
- 1 hook, 9:16, captions
- organic unlimited, paid ads 12 months
- 1 revision, 10 business days after product arrival
Starter
$549
net, one-time
- 3 videos up to 30 seconds
- 2 hooks each, captions
- organic unlimited, paid ads 12 months
- 1 revision per video
Ads
$1,490
net, one-time
- 5 videos up to 45 seconds
- concept and script by us
- 3 hooks each, 9:16 and 4:5
- paid ads 12 months, 2 revisions each
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FAQ
Frequently asked questions
Which beauty claims can I make in a UGC video?
As a rule, claims that are true and backed by evidence, such as a study or consumer test, as the FTC requires. Claims that a product treats or prevents a condition turn a cosmetic into a drug in the eyes of the FDA. This is no legal advice, so have sensitive claims reviewed by an attorney before you publish.
When does a cosmetic count as a drug in the US?
The FDA looks at intended use, which includes the claims you make in ads and on social media. A moisturizer is a cosmetic, but one advertised to treat acne or eczema is regulated as a drug. FNLY Social keeps drug claims out of scripts for cosmetic products.
Can I show before and after results?
Only if the images are real, unretouched and shot under the same conditions, and only for results you can back up. Retouching, filters or different lighting make before and after images deceptive. We shoot both under identical studio light.
Who writes what the creator says?
In the Ads package FNLY Social writes concept and script, and you approve them. We use claims only as you can substantiate them. If a creator adds statements that go beyond the script, we cut them.
Do the creators really use the product?
Yes, creators actually use your product on camera so that texture and application look real, and scripts never invent experiences. A testimonial style video is still advertising and must not be presented as an independent customer review under the FTC Consumer Review Rule.
Can you show different skin types and age groups?
Yes, we cast from our roster of around 20 creators and on-camera talent, including English-speaking creators. Tell us your audience in the brief, and we suggest a cast that fits.
Do the videos need an #ad disclosure?
If a video runs from a creator's account, for example as a Spark Ad or through whitelisting, the paid relationship must be disclosed clearly under the FTC Endorsement Guides. In your brand's own ads, the platform's ad label applies.
Beauty and skincare
Beauty people can see
Send us your product, audience and the claims you can back up. We plan videos for your channels and ads.