Basic
To get started
$1,190
per month, excl. taxes
- 2 channels
- 8 posts, 4 of them Reels
- 8 Stories
- community management 3 weekdays a week
- content calendar and monthly report
Social media management
Your outsourced social media teamplanning, content and community from one team
We plan your posts, produce the content, publish it and reply to comments and messages. You approve the content calendar and get a report every month. Prices are listed openly on this page.
What we take care of
FNLY Social handles the ongoing work on your channels, from strategy to the monthly report.
- Strategy: goals, audience, tone of voice and the channels that make sense for your business.
- A content calendar for every month, which you approve before anything goes live.
- Production of posts, Stories and Reels. Reels are short vertical videos that Instagram, Facebook and TikTok push in the feed.
- Shoots with our own creators, photographers and videographers in our studio, using products you ship to us or material you send.
- Publishing at the right times on all agreed channels.
- Community management: we reply to comments and messages on your behalf and forward anything only you can answer.
- A monthly report on reach, engagement and follower growth, plus our suggestions for the next month.
The three packages
Social media management comes in three packages that differ in the number of channels, posts and community management days.
Growth
For a steady presence
$2,090
per month, excl. taxes
- 3 channels
- 12 posts, 6 of them Reels, 2 of those as UGC from our own production
- 12 Stories
- community management every weekday
- monthly report and 30-minute call
Full team
We handle everything
$3,490
per month, excl. taxes
- 4 channels
- 20 posts, 10 of them Reels
- 20 Stories
- daily community management
- ad management up to $1,500 ad budget
- quarterly strategy and 2 calls a month
UGC stands for user generated content: videos that look like they come from real users but are produced on behalf of a brand. All prices in USD, excluding taxes, billed monthly in advance. Ad budget is not included in any package and is paid directly to the platforms. Community management takes place Monday to Friday, 11 am to 4 pm ET (5 to 10 pm in Germany); the Full team package also covers weekends.
Setup, terms and discounts
The minimum term is 3 months, and the monthly price drops with a longer term.
| Setup and strategy | $590 one-time, waived with a 12-month term |
| Minimum term | 3 months |
| 6-month term | 5 % off the monthly price |
| 12-month term | 10 % off the monthly price, no setup fee |
| Ad budget | separate from the package price, you set the amount and pay the platforms directly |
Setup covers access handover, an audit of your channels, the strategy and the first content calendar. All prices in USD, excluding taxes. Payment by card or ACH.
Who owns the accounts and content?
Your social media accounts and the content we create for them belong to you. The accounts are registered to your business, and we work with access rights that you grant and can revoke at any time.
If we stop working together, you keep your channels with all followers and posts. You may keep using the content we produced for your channels there. The exact scope of the usage rights is set out in writing in the contract.
How we get started
From the first call to the first published post, we work in five steps.
- 01
Intro call
In a free 20-minute call on Microsoft Teams we find out which channels you have, what you want to achieve and which package fits.
- 02
Setup and strategy
We take over access, review your past posts and define audience, tone of voice and topics.
- 03
Content calendar and approval
You receive the plan for the first month and approve it or tell us what to change.
- 04
Production and publishing
We film, design and publish the posts and take care of comments and messages.
- 05
Report and adjustments
At the end of the month we show you what worked and adjust the next plan accordingly.
Updated:
FAQ
Frequently asked questions
How much does social media management cost for a small business?
At FNLY Social, social media management costs $1,190, $2,090 or $3,490 a month, depending on the package. There is a one-time setup fee of $590, which is waived with a 12-month term. Ad budget is paid separately to the platforms.
How long do I have to commit?
The minimum term is 3 months. With a 6-month term you get 5 % off, and with a 12-month term 10 % off and no setup fee.
Do I have to approve every post?
You approve the content calendar for each month before we publish. Whether you approve the monthly plan or every single post is something we agree on at the start.
Is community management included?
Yes, community management is included in every FNLY Social package: on 3 weekdays a week in Basic, every weekday in Growth and daily in Full team. We forward questions only you can answer, such as individual pricing or complaints. We answer comments and messages Monday to Friday between 11 am and 4 pm ET, and in Full team also on weekends.
Who owns my social media accounts?
You do. The accounts are registered to your business and stay with you, with all followers and posts. If you cancel, you revoke our access and may keep using the content we produced for your channels.
Are paid social ads included?
The Full team package includes ad management for up to $1,500 in monthly ad budget. In the other packages we manage ads at our strategy rate of $149 per hour. The ad budget itself is never included and is paid directly to the platforms.
How do you produce photos and videos if you are in Germany?
You ship products to our studio in Germany, and English-speaking creators from our team film them there. We can also edit photos and videos you send us. Shipping is DDP, so you pay shipping, duties and import taxes.
Social media management
No time for social media?
Tell us which channels you have and what you want to achieve. We tell you which package fits.